If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a purpose. Have you ever had what you thought was a great post idea, but it failed to resonate or, more importantly, get shared? It’s frustrating, but it doesn’t have to be. Writing content that readers will love isn’t only about what you write, but how you write it. Here are four keys to help you unlock your creative juices and increase your chances for writing content that readers — and Google — will love.
1. Be irresistible
Great content is all about the art of seduction. Each headline, paragraph and line you write needs to be irresistible so that not only are readers entertained for the moment, but they hungrily wait for the next post they can share with the people they know. Writing irresistible content is not as difficult as you think.
- It needs to offer a simple, yet practical means of completing a specific task. According to a New York Times study, 94 percent of people say the reason they share content is because they believe it will be helpful. That’s why posts that offer 10 easy, helpful ways to do something perform so well.
- One of the most common emotions associated with viral content is delight. Irresistible content entertains, so find a way to bring an element of humor to even the most practical content.
- Credibility matters. If you back up what you write, people will come to trust you and be more likely to spread your content to others. Credible sources benefit your brand and reputation, and also boost your domain authority and Google page rank.