With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea. You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.
College degrees leading to careers in marketing.
College majors that lead to careers in marketing include majors in business management, marketing, advertising, journalism and English. The latter three – advertising, journalism and English – are usually preferred for jobs in marketing communications and advertising.
Marketing communications, advertising, and public relations rely heavily on strong written and oral communication skills. An English major completes courses in creative and business writing, and literature. These prepare students for writing articles, press releases, marketing copy, advertising copy, radio and video scripts, website copy, and a wide range of materials that fall under the umbrella of marketing communications.
Marketing and business majors prepare students better for careers in business intelligence, analytics, and management. Students completing a marketing major typically take both quantitative and qualitative coursework. They learn how to analyze a potential market, segment customers, write marketing plans, develop budgets, and analyze data.
Lastly, business administration majors may learn more about the managerial side of the business world. In addition to courses on the rudiments of marketing, they also learn how to manage people, processes, and budgets.
There’s no one best major leading to a marketing office near you. Marketing is an interesting discipline in that there’s room for both creative types in the design and marcom office as well as the analytical types in the business intelligence and analytics office. Depending on your passions and natural gifts, you can follow either path to a successful marketing career.