4 Keys to Writing Content That Readers Will Love

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If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a purpose. Have you ever had what you thought was a great post idea, but it failed to resonate or, more importantly, get shared? It’s frustrating, but it doesn’t have to be. Writing content that readers will love isn’t only about what you write, but how you write it. Here are four keys to help you unlock your creative juices and increase your chances for writing content that readers — and Google — will love.

1. Be irresistible

Great content is all about the art of seduction. Each headline, paragraph and line you write needs to be irresistible so that not only are readers entertained for the moment, but they hungrily wait for the next post they can share with the people they know. Writing irresistible content is not as difficult as you think.

  • It needs to offer a simple, yet practical means of completing a specific task. According to a New York Times study, 94 percent of people say the reason they share content is because they believe it will be helpful. That’s why posts that offer 10 easy, helpful ways to do something perform so well.
  • One of the most common emotions associated with viral content is delight. Irresistible content entertains, so find a way to bring an element of humor to even the most practical content.
  • Credibility matters. If you back up what you write, people will come to trust you and be more likely to spread your content to others. Credible sources benefit your brand and reputation, and also boost your domain authority and Google page rank.

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5 Reasons Why You Need to Take Advantage of Influencer Marketing

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Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp, as a stand-alone influencer marketing brand.

It allows brands to connect with their audience in a more organic way, when compared to traditional forms of digital advertising. There are still some CMOs and executives that aren’t on board yet, so I want to highlight five reasons why influencer marketing is something that, without a doubt, needs to be part of your marketing strategy.

1. Traditional ads are becoming ineffective.

Consumers are becoming immune to traditional ads online. Years ago, every publisher ran the same layout — a banner ad in the header and then multiple ads units in the right-hand sidebar. Even when placed in other locations, they are still easily identified.

Advertisements stick out like a sore thumb these days and consumers are now using software to flat-out prevent ads from being displayed, with 26 percent of desktop users and 15 percent of mobile consumers using blockers to remove ads from publishers’ websites. So, even if you come up with a great ad and experience decent conversion rates, if users have ad blockers enabled they will never encounter your offer.

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This Is Why You Should Consider Getting a Degree in Marketing

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With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea. You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.

College degrees leading to careers in marketing.

College majors that lead to careers in marketing include majors in business management, marketing, advertising, journalism and English. The latter three – advertising, journalism and English – are usually preferred for jobs in marketing communications and advertising.

Marketing communications, advertising, and public relations rely heavily on strong written and oral communication skills. An English major completes courses in creative and business writing, and literature. These prepare students for writing articles, press releases, marketing copy, advertising copy, radio and video scripts, website copy, and a wide range of materials that fall under the umbrella of marketing communications.

Marketing and business majors prepare students better for careers in business intelligence, analytics, and management. Students completing a marketing major typically take both quantitative and qualitative coursework. They learn how to analyze a potential market, segment customers, write marketing plans, develop budgets, and analyze data.

Lastly, business administration majors may learn more about the managerial side of the business world. In addition to courses on the rudiments of marketing, they also learn how to manage people, processes, and budgets.

There’s no one best major leading to a marketing office near you. Marketing is an interesting discipline in that there’s room for both creative types in the design and marcom office as well as the analytical types in the business intelligence and analytics office. Depending on your passions and natural gifts, you can follow either path to a successful marketing career.

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